“  “Concerning the revitalization of Safeway, another sign of innovative Safeway management (as if another one is needed), struck us this week, when we brought home a box of Safeway private label cereal.  The back panel was an infomercial for Safeway’s in-store pharmacy.  On reflection, it would seem this is a natural billboard, but Safeway is the first example we have witnessed of this creative use of space.”  

—Jonathan H. Ziegler, Analyst, Salomon Brothers”

““You distinguished yourself throughout your professional career by creative contributions to healthcare communications. Congratulations! Wishing you all the best in your continuing endeavors.

—Theodore Tong, Pharm.D., Associate Dean, Professor, R. Ken Coit Endowed Chair. Executive Director, Arizona Poison & Drug Information Center, University of Arizona College of Pharmacy
”

“Since the beginning of the Ninth-floor Project, there had been a great deal of pressure to prove the clinical and economic benefit of clinical pharmacy services. In 1982, the team of Eric T. (Toby) Herfindal, Linda Bernstein, and Donald Kishi undertook studies to quantify and evaluate some of the roles that had emerged at UCSF, specifically in the orthopedic, vascular, and cardiothoracic services. Prescribing patterns of physicians on services with clinical pharmacists were monitored and compared with patterns on similar units without clinical pharmacy services. The results demonstrated significant reduction in orthopedic post-operative antibiotic prophylaxis when the clinical pharmacist was present. There was also an overall reduction in drug cost and a reduction (although statistically non-significant) in length of stay.

In 1984, the American Society of Hospital Pharmacy Research and Education Foundation bestowed the Research Award for Outstanding Contribution to the Literature of Research in Hospital Pharmacy to the team for the orthopedic study published in the American Journal of Hospital Pharmacy (40:1945–1951, 1983). In 1985, the Cardiothoracic and Vascular Surgery studies were published in Drug Intelligence and Clinical Pharmacy (19, 440–444, 1985). In 1986, Michael Winter, Herfindal, and Bernstein published a paper in the American Journal of Hospital Pharmacy (43, 2178–2184, 1986) on the impact of the UCSF Pharmacokinetic Consult Service.”

“July of 1990 marked the premiere of Pharmacy Rounds, a primetime weekly educational television series presented by the UCSF School of Pharmacy and produced by American Medical Video of Houston. The series was the only one of its kind on national television and aired weekly on Lifetime Medical Television. Toby Herfindal, Pharm.D., M.P.H., Chairman of the Division of Clinical Pharmacy was Executive Producer and Linda Bernstein, Pharm.D., then Associate Clinical Professor was Producer, Writer and Host. Pharmacy Rounds offered ACPE credits and had an estimated viewership of 60,000 pharmacists, 20,000 physicians, 200,000 nurses and 3.2 million health conscious consumers. It received top awards from the International Health and Medical Film Festival.”