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pharmacy and health Education for Professionals, Consumers and Children

Article written for Newsweek Special Advertising Section on medication interactions.

Article written for Newsweek Special Advertising Section on medication interactions.

Safety education program including book and musical audio program created for American Automobile Association featuring "Dr. Lindy" as teacher of Car Pool School.

Safety education program including book and musical audio program created for American Automobile Association featuring "Dr. Lindy" as teacher of Car Pool School.

UCSF's nationally broadcast pharmacist CE TV series on Lifetime Medical Television. Dr. Bernstein served as producer, co-writer and host. Eric T. Herfindal, Pharm.D., M.P.H., then Chair of Division of Clinical Pharmacy was Executive Producer. Produc…

UCSF's nationally broadcast pharmacist CE TV series on Lifetime Medical Television. Dr. Bernstein served as producer, co-writer and host. Eric T. Herfindal, Pharm.D., M.P.H., then Chair of Division of Clinical Pharmacy was Executive Producer. Produced by American Medical Video. The series won numerous awards.

Dr. Linda Bernstein, pharmacist, producer, writer and host of professional, consumer and children's health, pharmacy and medical education programs.

Dr. Linda Bernstein, pharmacist, producer, writer and host of professional, consumer and children's health, pharmacy and medical education programs.

Education

  • Graduate of UCSF School of Pharmacy

  • Doctor of Pharmacy Degree

  • Two Years of Residency Training: General Hospital and Clinical; Evaluative Research

MAJOR PROFESSIONAL POSITIONS

  • Clinical Professor/Senior Pharmacist: School of Pharmacy, University of California, San Francisco. Currently on the Volunteer Faculty.

  • Manager of Marketing and Promotions and Media Spokesperson: Safeway Corporate Pharmacy Operations

  • Clinical Pharmacist in Charge of Bioterrorism Planning: SF Department of Public Health

  • Associate Scientific Director: A Medical Communications Company

  • Pharmacist: 

    • UCSF Medical Center, Inpatient Services

    • Jewish Home, San Francisco, A Long Term Care Facility 

  • Director of Commercial Solutions: Sentrx, A Drug Safety Company

  • Vice President of Business Development: Telerx, A Patient Care Services Company

  • President and CEO: Vita Media Corporation, a medical communications company she founded in 1998.

  • Producer, Writer and Host:  Hundreds of locally and nationally broadcast TV, radio, print and web programs for medical and pharmacy professionals, consumers, patients and children.

    • Pharmacy Education on the Air, Issues in Pharmacy Practice and Pharmacy Rounds - the first ever continuing education programs for pharmacists on Lifetime Medical Television

    • In The Medicine Cabinet interview radio program for KFRC, KABL and KSFO in SF

    • Your Consumer Pharmacist TV and radio consumer tips for KTVU Fox TV and KPIX Radio

    • Ask Your Safeway Pharmacist TV tips and Health Network 2000 for KRON TV

    • Go in Good Health and Health, Food and Fitness TV travel health tips for United Airlines Entertainment Network

    • To Do Kids Crew children's health and safety club. Safeway Pharmacy, nationally broadcast on PBS, 40,000 members

  • National Spokesperson:  Represented major corporations,non-profit organizations and special campaigns, including Safeway Pharmacy, National Council on Patient Information and Education and FamilyWize.org

    • Have appeared as a guest pharmacist expert on local and national news, talk and information television and radio programs including, Good Morning America, CBS This Morning, and The Home Show 

  • Medical Reporter:  Served as reporter for TV station, trade magazines and websites, including KRON TV, Pharmacy Practice News and Biospace.com

  • Author:  Written over 100 publications for professional and consumer audiences

Specialties: 

  • Medical communications, clinical pharmacy evaluative research, pharmacy marketing and promotions, bioterrorism preparedness, public and professional relations, business development.